This project is a collaborative initiative between Aetherbind, EJB Dev, and FLX South — three studios with deep roots in design, technology, and local community building. Together, we've built branding systems, platforms, and products for food trucks, fitness brands, small businesses, and nonprofit campaigns and local Governments across upstate NY and Western Mass.

We care because we’ve seen how hard it is for small businesses to stand out, connect, and grow online — and we’re tired of watching great ideas get buried by bad tech and outdated tools. This platform is our answer: a modular, community-powered system built for small businesses, creatives, and the folks making cool things happen off the main streets.

We've led technology initiatives and creative strategy for major organizations and trusted institutions — not just startups and side projects. From enterprise systems to grassroots campaigns, our team has helped launch and scale platforms that support real communities and real businesses. We bring that experience to everything we do.

We're not here to follow the usual playbook. We believe in building thoughtfully, locally, and unapologetically — not chasing trends or mimicking Silicon Valley. What we build is shaped by what our communities actually need, not just what's expected.